Observing the Observer

Who is visiting your web site? How long did they stay? What are your most popular pages? What are the networks and countries that your visitors are from?

Google Analytics helps answer all these questions and more. Although Analytics is usually thought of as an SEO (search engine optimization) tool, it is helpful to anyone who wants to know more about the effectiveness and impact of their site. To get your message across clearly, you must watch and listen to your visitors.

Web 2.0 demands we listen to our clients and visitors and give them what they want. Google Analytics is a great listening and observation tool. What are you hearing from your visitors? What are you learning from their clicks through your site? What's hot and what's not?

To see a more in depth view of google analytics in action click here for a site overlay that shows who clicked where, here for a site page ranking and here for a site overview. Note all statistics are based on a one week timeframe.